JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN

Pengaruh Customer Perceived Value Terhadap Loyalitas Tamu Di Grand Basko Hotel Padang

Ridho Putra Dewahyudi — 2026-08-07

Amid intensifying hospitality competition in Padang City, this study set out to determine how strongly customer perceived value drives guest loyalty at Grand Basko Hotel Padang. A causal associative design under a quantitative descriptive framework was chosen, drawing on 100 guests selected as respondents through purposive sampling. A previously validated and reliable Likert-scale questionnaire served as the data-collection tool, with the resulting data processed via descriptive analysis and simple linear regression in SPSS version 27. The analysis places both customer perceived value and guest loyalty within the very good category, at average scores of 4.26 and 4.29 respectively. Hypothesis testing further establishes that customer perceived value carries a positive, significant effect on guest loyalty (t = 17.982; sig. = 0.000 < 0.05), explaining 76.7% of the variance (R Square = 0.767), with the remaining 23.3% attributable to factors outside this study's scope. In short, stronger perceived value among guests translates into stronger loyalty. Grand Basko Hotel Padang's management is accordingly encouraged to keep reinforcing customer perceived value, particularly through service quality and the guest experience, so that guest loyalty is sustained over time.

Identifikasi Vannaza Eco Farm sebagai Agrowisata Anggur di Desa Dencarik, Kabupaten Buleleng

Komang Widi Putrayasa — 2026-08-07

This study aims to identify Vannaza Eco Farm as a grape agritourism destination based on the 4A concept, consisting of attraction, accessibility, amenities, and ancillary. This study employed a qualitative approach using a descriptive method. Data were collected through observations, interviews, and documentation. The research informants consisted of the manager of Vannaza Eco Farm, the Dencarik Village Government, and local community members selected through purposive sampling. Data were analyzed using three stages: data reduction, data display, and conclusion drawing. The results indicate that Vannaza Eco Farm fulfills the characteristics of a grape agritourism destination. The attraction aspect is reflected in grape-picking activities, the diversity of grape varieties, and grape-based processed products. The accessibility aspect is supported by good road conditions, easy access through Google Maps, and information dissemination via social media. The amenities aspect includes the availability of parking areas, gazebos, toilets, product kiosks, a viewing tower, and facilities supporting grape-picking activities. Meanwhile, the ancillary aspect is demonstrated through the support of the local government, the Integrated Business Service Center (PLUT) of Buleleng Regency, and the local community in product development and destination promotion. Overall, Vannaza Eco Farm meets the four components of the 4A concept and is therefore identified as a grape agritourism destination that integrates agricultural activities, education, and recreation. However, further development should focus on providing directional signage at strategic locations leading to the destination and establishing or involving a Tourism Awareness Group (Pokdarwis) to strengthen management coordination, destination promotion, and community participation in sustainable destination development.

Pengaruh Penerapan Sistem Digitalisasi terhadap Kinerja Karyawan Di Daima Hotel Padang

Nabila salsabila — 2026-08-07

This research is motivated by the growing use of digital systems in the hospitality sector, a shift that compels employees to adjust to technology-driven work routines. While the relationship between digitalization and employee performance has been examined in numerous prior studies, findings remain mixed, and most of that work concentrates on banking and telecommunications, leaving hospitality comparatively underexplored. Accordingly, this study seeks to measure how far the adoption of a digital system shapes employee performance at Hotel Daima Padang. A quantitative, descriptive-associative-causal design was applied. Because all 35 employees who operate the Property Management System (PMS) directly in their daily duties were treated as both population and sample, saturation sampling was used. Primary data were gathered through an online Likert-scale questionnaire and processed with simple linear regression. Results show that both employee performance and system digitalization fall into the good category, with mean scores of 3.51 and 3.46 respectively. The t-test demonstrated a statistically significant, positive influence of digitalization on performance (calculated t = 19.083 > critical t = 2.035; p < 0.001), while a coefficient of determination of 91.7% indicates that nearly all variation in employee performance is accounted for by the digital system, with the remaining 8.3% attributable to factors beyond this study's scope. These findings are expected to enrich the human resource management literature within the hospitality sector, particularly concerning technology use in hotel operations.

Pengaruh Kepemimpinan Terhadap Disiplin Kerja Karyawan Di Daima Hotel Padang

Fathiyya Zaidir — 2026-08-07

This study was conducted to evaluate the extent to which leadership (X) influences employees' work discipline (Y) at Daima Hotel Padang. The research employed a descriptive quantitative approach based on a causal associative research design. Data were collected through a survey using a structured questionnaire with a Likert scale. Considering the size of the population, a census (total sampling) technique was applied, involving all 53 employees as respondents. The descriptive analysis indicated that the leadership variable (X) was categorized as good, with a mean score of 4.13. Meanwhile, the work discipline variable (Y) obtained a mean score of 4.20, reflecting a good to very good category. Prior to hypothesis testing, classical assumption tests, including normality and linearity tests, were conducted to ensure the appropriateness of the data for regression analysis. The data were subsequently analyzed using simple linear regression with SPSS version 26. The hypothesis testing results revealed that leadership has a positive and statistically significant effect on employees' work discipline. This finding is supported by the regression equation Y = 33.556 + 0.409X, a calculated t-value of 4.270, which exceeds the t-table value of 2.006, and a significance value of 0.000 (< 0.05). Furthermore, the coefficient of determination (R² = 0.263) indicates that leadership accounts for 26.3% of the variance in employees' work discipline, while the remaining 73.7% is explained by other variables beyond the scope of this study. In conclusion, the findings demonstrate that stronger leadership exhibited by the Head of Department (HOD) is associated with higher levels of employee work discipline at Daima Hotel Padang.

Pengaruh Customer Experience Terhadap Revisit Intention di The Premiere Hotel Pekanbaru

Fadilla Oktaviani — 2026-08-12

This study aims to analyze the effect of Customer Experience on Revisit Intention at The Premiere Hotel Pekanbaru. The study employed a quantitative approach with a causal associative research design. The sample consisted of 100 respondents selected using a purposive sampling technique, namely guests who had stayed at The Premiere Hotel Pekanbaru. Data were collected through a questionnaire using a Likert scale. The data were analyzed using descriptive analysis with the Respondents' Achievement Level (TCR), classical assumption tests, and simple linear regression analysis with SPSS version 27. The descriptive analysis showed that the Customer Experience variable achieved a TCR score of 79.23%, while the Revisit Intention variable achieved 79.35%, both of which were categorized as good. The results of the simple linear regression analysis indicated that Customer Experience had a positive and significant effect on Revisit Intention, with a regression coefficient of 0.778 (p < 0.05). Furthermore, the coefficient of determination (R²) of 0.886 indicates that 88.6% of the variance in Revisit Intention can be explained by Customer Experience, while the remaining 11.4% is influenced by other factors outside the research model. These findings indicate that better Customer Experience leads to higher Revisit Intention among guests at The Premiere Hotel Pekanbaru.

Analisis Harga dan Kualitas Layanan Vendor dalam Keputusan Pembelian Barang di Harris Resort Barelang Batam

Fina Frisca Oktarinda — 2026-08-12

This study aims to analyze the consideration of price and vendor service quality in purchasing decisions at Harris Resort Barelang Batam. The study employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews with four informants, namely the Purchasing Manager, Receiving Staff, Food and Beverage Product Supervisor, and Cost Control Staff, supported by observation and documentation. Data were analyzed using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing, while data validity was assessed through source triangulation. The findings indicate that price serves as an initial consideration in vendor selection, particularly in terms of affordability and conformity with the hotel's budget. However, purchasing decisions are not determined solely by price, but also by product quality and vendor service quality. Reliability in ensuring timely delivery and vendor responsiveness are the most influential factors in supporting smooth hotel operations, while assurance and empathy contribute to the development of long-term cooperative relationships. Purchasing decisions are also based on the suitability of goods for operational needs, product benefits, the appropriateness of vendor selection, and previous satisfaction experiences. Therefore, purchasing decisions at Harris Resort Barelang Batam result from an integrated consideration of price, vendor service quality, and operational needs, thereby supporting the effectiveness of the hotel's procurement process.

Pengaruh Pengalaman Menginap Berbasis Alam Terhadap Kepuasan Tamu Di Imelda Resort Air Manis Padang

Rafinas Rafinas — 2026-08-12

This study aims to analyze nature-based stay experiences, guest satisfaction levels, and the influence of nature-based stay experiences on guest satisfaction at Imelda Resort Air Manis Padang. This research employed a quantitative approach using a causal associative method. The population consisted of 1,728 guests, and a sample of 95 respondents was selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through descriptive analysis, simple linear regression, the t-test, the F-test, and the coefficient of determination test using SPSS version 27. The findings indicate that both nature-based stay experiences and guest satisfaction were categorized as good. The results also reveal that nature-based stay experiences have a positive and significant effect on guest satisfaction, contributing 52.3%, while the remaining percentage is influenced by other factors beyond the scope of this study. These findings suggest that nature-based stay experiences play an important role in enhancing guest satisfaction at Imelda Resort Air Manis Padang.

Pengaruh Budaya Organisasi dan Komunikasi Terhadap Kinerja Karyawan Di Hotel Four Points By Sheraton Batam

Utami Tri Kinasih — 2026-08-12

This study investigates the impact of organisational culture and communication on employee performance at Four Points by Sheraton Batam. A quantitative methodology was adopted, utilising a causal-associative research design. Primary data were collected through a “Likert-scale questionnaire administered to a sample of 50 employees, selected via a saturation sampling technique. Subsequent data analysis was conducted using SPSS version 27, encompassing validity and reliability assessments, multiple linear regression, t-tests, F-tests, and the evaluation of the coefficient of determination. The empirical findings reveal that organisational culture and communication exert a positive and statistically significant influence on employee performance, both independently and simultaneously. Furthermore, the coefficient of determination demonstrates that these two independent variables explain 72,6% of the variance in employee performance, while the remaining 27,4% is attributable to exogenous factors beyond the scope of this investigation”. The results show that improving organisational culture and implementing effective communication can boost staff productivity. It is hoped that this research will assist hotel management in developing more efficient human resource management strategies to enhance organisational productivity and service quality.

Pengaruh Internship Development Terhadap Career Readiness Peserta Magang Di Hotel Four Points By Sheraton Batam

Alia Putri — 2026-08-12

The primary objective of this study is to examine the impact of internship development on the career readiness of interns at the Four Points by Sheraton Batam Hotel. A quantitative methodology utilizing a causal associative research design was adopted. The target population comprised 60 participants who concluded their internship program at the establishment between January 2025 and January 2026. Employing a saturated sampling technique, the entire population was utilized as the study cohort. Data acquisition was conducted via a Likert-scale questionnaire. Subsequent data analysis involved tests for normality, homogeneity, and linearity, alongside simple linear regression, coefficient of determination evaluation, and partial t-tests, all executed using SPSS version 27.0. The findings demonstrate that internship development exerts a positive and statistically significant influence on the career readiness of the participants. This conclusion is supported by a calculated t-value of 15.023, which exceeds the t-table value of 2.002 (15.023 > 2.002), alongside a significance level of 0.000 < 0.05. Additionally, the coefficient of determination (R Square) of 0.796 reveals that internship development accounts for 79.6% of the variance in career readiness, with the remaining 20.4% attributable to extraneous variables not examined within this research”. Consequently, the study concludes that enhanced implementation of internship development directly correlates with elevated levels of career readiness among interns.

Pengaruh Functional Value, Emotional Value & Social Value Promosi Media Sosial Terhadap Keputusan Pembelian Tamu di Grand Rocky Hotel Bukittinggi

Gyvel Melvani Putri — 2026-08-12

The use of social media as a promotional tool in the hospitality industry is expected to create functional value, emotional value, and social value that influence guests’ purchasing decisions. Fluctuations in occupancy rates and cancellations at the Grand Rocky Hotel Bukittinggi indicate that guests’ purchasing decisions are not yet stable. This study aims to analyze the influence of functional value, emotional value, and social value on guests’ purchasing decisions at the Grand Rocky Hotel Bukittinggi. This study employs a quantitative approach with a causal-associative research design. The research sample consisted of 180 respondents selected using the [specify sampling technique] method. Data were collected through the distribution of questionnaires. Descriptive analysis was used to describe the levels of functional value, emotional value, social value, and purchasing decisions, while multiple linear regression analysis was used to test the influence of the three independent variables on purchasing decisions. The results show that Functional Value (X1) achieved a TCR value of 81.4% in the “good” category, Emotional Value (X2) achieved 82.5% in the “good” category, Social Value (X3) achieved 81.2% in the “good” category, and Purchase Decision (Y) achieved 84.7% in the “very good” category. Partially, functional value has a positive and significant effect on purchase decision (β = 0.344; p = 0.003), emotional value has a positive and significant effect (β = 0.302; p = 0.004), and social value has a positive and significant effect (β = 0.449; p < 0.001). Simultaneously, all three variables had a significant effect on purchasing decisions (p < 0.001). The adjusted R-squared value of 0.683 indicates that functional value, emotional value, and social value account for 68.3% of the variation in purchasing decisions, while the remainder is influenced by other variables outside the research model. The results of this study are expected to serve as a basis for the management of the Grand Rocky Hotel Bukittinggi in developing more effective digital promotion strategies to increase guests’ purchasing decisions.

Program Membership dan Loyalitas Pelanggan pada Industri Perhotelan: Studi Kasus IZE Hotel Seminyak

Ni Made Juli Artini — 2026-08-24

Persaingan di industri perhotelan saat ini menuntut hotel tidak hanya focus pada peningkatan jumlah tamu tapi juga loyalitas. Penelitian ini bertujuan menganalisis implementasi program membership Passion for Life (PFL) dalam meningkatkan loyalitas tamu dan mendukung kinerja pendapatan di IZE Hotel Seminyak. Program membership merupakan salah satu strategi Customer Relationship Management (CRM) yang digunakan hotel untuk membangun hubungan jangka panjang dengan pelanggan melalui pemberian manfaat dan layanan yang bernilai tambah. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas karyawan yang terlibat langsung dalam pelaksanaan program membership. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa program membership PFL telah diimplementasikan secara efektif melalui pemberian manfaat finansial, sosial, dan ikatan struktural kepada anggota. Program ini berkontribusi terhadap peningkatan loyalitas tamu yang ditunjukkan oleh meningkatnya kunjungan ulang (repeat guest), rekomendasi positif, dan terbentuknya hubungan emosional antara tamu dan hotel. Dari perspektif pendapatan, program membership berperan dalam menjaga stabilitas tingkat hunian melalui peningkatan pemesanan kamar oleh tamu loyal, meskipun kontribusinya terhadap peningkatan Average Daily Rate (ADR) dan ancillary revenue masih terbatas. Temuan penelitian ini memperkaya kajian CRM dan loyalitas pelanggan dalam industri perhotelan serta memberikan implikasi praktis bagi pengelolaan program membership untuk meningkatkan daya saing hotel.

Komparasi Identitas Gastronomi Warisan Kuliner Indonesia dan Taiwan

Muhammad Habib Al Fikri — 2026-08-24

Warisan kuliner merupakan salah satu bentuk identitas budaya yang mencerminkan sejarah, nilai sosial, dan kearifan lokal suatu masyarakat. Indonesia dan Taiwan memiliki berbagai makanan tradisional yang menunjukkan adanya pengaruh budaya Tionghoa, namun mengalami perkembangan yang berbeda sesuai dengan kondisi sosial dan budaya masing-masing negara. Penelitian ini bertujuan untuk menganalisis persamaan dan perbedaan warisan kuliner tradisional Indonesia dan Taiwan melalui pendekatan gastronomi pada lima objek penelitian, yaitu Kue Ku, Lumpia, Mie Kuah Sapi, dan Onde-onde. Penelitian ini menggunakan metode kualitatif dengan pendekatan komparatif. Data diperoleh melalui observasi, wawancara, dokumentasi, dan checklist, kemudian dianalisis menggunakan teknik reduksi data, penyajian data, serta penarikan kesimpulan berdasarkan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa kelima makanan memiliki kesamaan pada aspek sejarah, nilai budaya, dan filosofi sebagai warisan kuliner masyarakat Tionghoa. Perbedaan ditemukan pada penggunaan bahan baku, teknik pengolahan, penyajian, cita rasa, serta fungsi sosial yang berkembang sesuai dengan karakteristik budaya Indonesia dan Taiwan. Selain sebagai identitas budaya, kelima makanan tersebut memiliki potensi yang besar untuk dikembangkan sebagai daya tarik wisata gastronomi melalui pelestarian resep tradisional, inovasi produk, penyelenggaraan festival kuliner, dan promosi berbasis budaya. Penelitian ini memberikan kontribusi dalam memperkaya kajian gastronomi sekaligus menjadi referensi bagi upaya pelestarian warisan kuliner dan pengembangan pariwisata budaya di Indonesia maupun Taiwan.

Strategi Kebijakan Penguatan Ekosistem Pariwisata Terintegrasi PascaTambang: Menutup Kesenjangan Warisan Dunia UNESCO dan Kesejahteraan Masyarakat Sawahlunto

Srimar Yeni — 2026-08-24

The designation of the Ombilin Coal Mining Heritage of Sawahlunto (OCMHS) as a UNESCO World Heritage Site in 2019 gave Sawahlunto City a rare tourism asset among post-mining regions, marked by a 505 percent growth in tourist visits over four years. However, the contribution of the accommodation and food-beverage sector to regional GDP has barely shifted, and the estimated economic value added per visit was only around IDR 890 thousand in 2025. This study aims to identify the root cause of the low conversion of world heritage status into community economic welfare, and to formulate policy alternatives to close this gap. The methods used include Urgency-Seriousness-Growth (USG) scoring to prioritize problems, Tourism Value Chain Analysis to map points of economic leakage, SWOT analysis to map internal-external conditions, and Multi-Criteria Analysis (MCA) based on Dunn’s six criteria to select the best policy alternative. The analysis shows that the primary root cause is limited accommodation investment, which drives the dominance of one-day-trip visit patterns. MCA evaluation of three policy alternatives identifies Integrated Tourism Ecosystem Strengthening as the best policy (score 4.40 of 5), implemented through five pillars: heritage-themed destination development, accelerated amenity and accommodation investment, MSME integration, tourism human resource strengthening, and Pentahelix-based collaborative governance. This study recommends a paradigm shift in regional tourism development from visitor-oriented toward value-oriented tourism development.

Pengaruh Employer Branding terhadap Intention to Apply Internship dengan Corporate Reputation sebagai Variabel Mediasi pada Mahasiswa Program Studi D4 Manajemen Perhotelan UNP

Istiqhfarrah Janesa Nisfer — 2026-08-26

Ketertarikan mahasiswa terhadap suatu perusahaan untuk program magang tidak lepas dari persepsi mereka terhadap employer branding dan corporate reputation, yang berperan dalam membentuk minat untuk mengajukan lamaran magang. Penelitian ini ditujukan untuk menguji pengaruh employer branding terhadap intention to apply internship dengan corporate reputation sebagai variabel mediasi pada mahasiswa Program Studi D4 Manajemen Perhotelan Universitas Negeri Padang. Pendekatan kuantitatif yang bersifat asosiatif kausal diterapkan dalam riset ini, serta menggunakan teknik purposive sampling. Data diperoleh dari 147 mahasiswa yang telah melaksanakan magang pada tahun 2025 atau 2026. Pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis menggunakan aplikasi SmartPLS 4. Temuan riset mengungkapkan bahwa employer branding memiliki dampak signifikan terhadap intention to apply internship (β = 0,342; p = 0,002) dan juga terhadap corporate reputation (β = 0,856; p = 0,000). Selain itu, corporate reputation secara signifikan memengaruhi intention to apply internship (β = 0,556; p = 0,000) dan berperan sebagai mediator parsial dalam hubungan antara employer branding dan intention to apply internship (β = 0,476; p = 0,000). Hal ini menegaskan bahwa employer branding yang kuat mampu membangun corporate reputation yang unggul, sehingga memperkuat minat mahasiswa untuk melamar program magang. Oleh karena itu, industri perhotelan perlu memperkuat strategi employer branding dan mengelola corporate reputation secara efektif guna meningkatkan daya tarik perusahaan sebagai tempat magang bagi mahasiswa.