JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN

Pengaruh Kualitas Pelayanan Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Marawa Beach Club

2024-12-30T08:55:34+00:00

This research purposes is to analyze the influence of service quality, price, and product quality on customer satisfaction at Marawa Beach Club, Padang, utilizing the SmartPLS method. The research employed a survey with an associative causal approach and quantitative data collection. Data were gathered through a questionnaire distributed to 278 respondents. The data analysis utilized SmartPLS 4, employing the technique of Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that service quality has a positive but influence in not significant on satisfaction of customer. Conversely, price and quality of product significantly impact customer satisfaction positively. The implications of these findings suggest that Marawa Beach Club's management can enhance service quality, adjust pricing, and improve product quality to maximize customer satisfaction. This research contributes to understanding the factors affecting customer satisfaction in the tourism industry and serves as a guideline for future research in this field.

Pengaruh Organizational Justice Dan Gaya Kepemimpinan Transformational Terhadap Employee Engagement Dengan Kepuasan Kerja Sebagai Variabel Intervening di Hotel Axana Kota Padang

2024-12-30T08:57:06+00:00

This research is driven by a decline in work discipline among employees at Axana Padang Hotel, where turnover and tardiness data have been varied and tend to increase from 2019 to 2022. This decline in discipline suggests a drop in employee engagement. Thus, this study aims to explore how employees' perceptions of organizational justice, transformational leadership style, and job satisfaction as an intervening variable influence this engagement. The study employs a quantitative approach and focuses on the employees of Axana Padang Hotel in West Sumatra. The population of this study consists of 139 individuals, with a saturated sampling method, meaning all 139 individuals were included as the sample. The data were gathered through the use of questionnaires and the analysis was conducted using Descriptive Statistical Analysis and Partial Least Square (PLS). The results revealed that organizational justice significantly and positively impacts job satisfaction, transformational leadership style has a significant and positive effect on job satisfaction, and job satisfaction in turn has a significant and positive effect on employee engagement. In conclusion, higher levels of organizational justice and transformational leadership, mediated by job satisfaction, lead to improved employee engagement with the company.

Pengaruh Dimensi Sensory Experience Terhadap Revisit Intention: Studi Pada Konsumen Singgah Coffee and Eatery Padang

2024-12-30T08:58:14+00:00

This research aims to describe the sensory experiences associated with revisit intentions. The study benefits from utilizing five sensory experience indicators sight, sound, smell, touch, and taste to enhance consumer revisit intentions. The methodology applied is a quantitative descriptive approach combined with causal associative techniques. Conducted in July 2024 at Singgah Coffee and Eatery, the research focuses on consumers who have visited in the past six months. Samples were gathered using a non-probability sampling method, targeting individuals aged 17 and above who have visited Singgah Coffee and Eatery at least once. The data type collected is primary data, obtained through the distribution of pre-prepared questionnaires. A Likert scale was employed in the development of the research instrument, featuring positively framed statements. The findings indicate that sensory experiences significantly influence customers’ desire to return to Singgah Coffee and Eatery.