Pengembangan Halal Tourism di Malaysia: Studi Lapangan sebagai Pembelajaran Empiris bagi Penguatan Pariwisata Halal Indonesia

Abstract

The development of halal tourism has become a significant global trend, driven by the increasing
number of Muslim tourists worldwide and the demand for Sharia-compliant tourism services.
Malaysia is one of the countries that has successfully positioned itself as a leading halal-friendly
destination globally. This article aims to analyze the concept, policies, and implementation of halal
tourism in Malaysia based on a field study conducted by Master of Tourism students from Padang
State University in November 2025. The method used was a descriptive qualitative approach through
direct observation, academic discussions, and interviews with stakeholders at the Malaysia Tourism
Information Center (MaTiC) and related institutions. The study results indicate that the success of
Malaysian halal tourism is supported by strong synergy between the government, religious
institutions, the tourism industry, and higher education institutions. In addition to its economic
impact, halal tourism also contributes to strengthening cultural identity and community
empowerment. This study is expected to serve as a reference for empirical learning and
benchmarking for the development of halal tourism in Indonesia.