Pengaruh Dimensi Sensory Experience Terhadap Revisit Intention: Studi Pada Konsumen Singgah Coffee and Eatery Padang
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Dec 30, 2024
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Abstract
This research aims to describe the sensory experiences associated with revisit intentions. The study benefits from utilizing five sensory experience indicators sight, sound, smell, touch, and taste to enhance consumer revisit intentions. The methodology applied is a quantitative descriptive approach combined with causal associative techniques. Conducted in July 2024 at Singgah Coffee and Eatery, the research focuses on consumers who have visited in the past six months. Samples were gathered using a non-probability sampling method, targeting individuals aged 17 and above who have visited Singgah Coffee and Eatery at least once. The data type collected is primary data, obtained through the distribution of pre-prepared questionnaires. A Likert scale was employed in the development of the research instrument, featuring positively framed statements. The findings indicate that sensory experiences significantly influence customers’ desire to return to Singgah Coffee and Eatery.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Putri, A., Surenda, R., & Andres, F. (2024). Pengaruh Dimensi Sensory Experience Terhadap Revisit Intention: Studi Pada Konsumen Singgah Coffee and Eatery Padang. JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN, 5(3), 134-140. https://doi.org/10.24036/jkpbp.v5i3.73372
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[4] D. Agapito, P. Valle, and J. Mendes, “The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal,” Tour. Manag., vol. 42, pp. 224–237, 2014.
[5] I. Roozen and M. Raedts, “The effects of online customer reviews and managerial responses on travelers’ decision-making processes,” J. Hosp. Mark. Manag., vol. 27, no. 8, pp. 973–996, 2018.
[6] C.-H. Lin, “Determinants of revisit intention to a hot springs destination: Evidence from Taiwan,” Asia Pacific J. Tour. Res., vol. 18, no. 3, pp. 183–204, 2013.
[7] D. Agapito, P. Pinto, and J. Mendes, “Tourists’ memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal,” Tour. Manag., vol. 58, pp. 108–118, 2017.
[8] B. Li, “The influence of brand experience on people’s revisit and purchase intention in the context of China’s museum,” Am. J. Ind. Bus. Manag., vol. 8, no. 3, pp. 563–578, 2018.
[9] S. Galande, “The study of impact of sensory branding on consumers with special reference to Starbucks & KFC,” Int. J. Creat. Innov. Res. All Stud., vol. 1, no. 10, pp. 47–54, 2019.
[10] L.-L. Chang and K. F. Backman, “An investigation of creative tourists’ experience and revisit intention,” 2016.
[11] N. Chen and D. C. Funk, “Exploring destination image, experience and revisit intention: A comparison of sport and non-sport tourist perceptions,” J. Sport Tour., vol. 15, no. 3, pp. 239–259, 2010.
[12] S. Soebandhi, A. Wahid, and I. Darmawanti, “Service quality and store atmosphere on customer satisfaction and repurchase intention,” BISMA (Bisnis Dan Manajemen), vol. 13, no. 1, pp. 26–36, 2020.
[13] Z. Kankhuni and C. Ngwira, “Overland tourists’ natural soundscape perceptions: influences on experience, satisfaction, and electronic word-of-mouth,” Tour. Recreat. Res., vol. 47, no. 5–6, pp. 591–607, 2022, doi: 10.1080/02508281.2021.1878653.
[14] R. Li, Y.-Q. Li, C.-H. Liu, and W.-Q. Ruan, “How to create a memorable night tourism experience: atmosphere, arousal and pleasure,” Curr. Issues Tour., vol. 25, no. 11, pp. 1817–1834, 2022, doi: 10.1080/13683500.2021.1985975.
[15] D. Sugiyono, “Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D,” 2013.
[16] J. F. Hair, L. M. Matthews, R. L. Matthews, and M. Sarstedt, “PLS-SEM or CB-SEM: updated guidelines on which method to use,” Int. J. Multivar. Data Anal., vol. 1, no. 2, pp. 107–123, Jan. 2017, doi: 10.1504/IJMDA.2017.087624.
[17] R. Bougie and U. Sekaran, Research methods for business: A skill building approach. John Wiley & Sons, 2019.
[18] J. F. Hair, A. H. Money, P. Samouel, and M. Page, “Research Methods for Business,” Educ. + Train., vol. 49, no. 4, pp. 336–337, Jan. 2007, doi: 10.1108/et.2007.49.4.336.2.
[19] D. Sugiyono, Metode penelitian kuatintatif , kualitatif dan R & D / Sugiyono. 2018.
[20] Sugiyono, “Metode Penelitian Administrasi,” in Alfabeta, Bandung, vol. 0, no. 0, 2021, p. 90.
[21] A. Kusumastuti, A. M. Khoiron, and T. A. Achmadi, Metode penelitian kuantitatif. Deepublish, 2020.
[22] R. A. Rather, “Customer experience and engagement in tourism destinations: The experiential marketing perspective,” J. Travel Tour. Mark., vol. 37, no. 1, pp. 15–32, 2020.
[23] F. Sari, “Pengaruh Electronic Word Of Mouth (eWOM) Terhadap Minat Berkunjung Dan Keputusan Berkunjung (Studi pada Wisata Coban Rais BKPH Pujon).” Universitas Brawijaya, 2017.