Pengaruh Media Sosial Instagram dan Atraksi Wisata terhadap Keputusan Berkunjung Wisatawan ke Wisata Puncak Pinus Becici, Yogyakarta
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
Social media is one of the promotional tools that influence tourists' visiting decisions. Through social media, especially Instagram, tourists can easily access the official accounts of the tourist attractions they are going to. Tourist decisions can be influenced by several factors, namely tourist attractions, ease of accessibility and also reviews from other visitors. This research focuses on the influence of Instagram social media and tourist attractions on tourist interest in visiting. This study will try to find out how the influence of the two independent variables on the dependent variable. The research method in this study is quantitative research with sampling using probability sampling techniques. This research was conducted at Becici Pine Peak, Yogyakarta, by distributing questionnaires to visitors who came. From the results of distributing questionnaires, it was found that the majority of visitors came from within the Yogyakarta area and had an average age of 20 to 30 years. The results showed a significant influence between the 2 independent variables (X1) and (X2) with the dependent variable (Y). The presence of social media such as Instagram makes it easier for tourists to make decisions before visiting Becici Pine Peak, Yogyakarta.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
[2] Z. Umami, “Social strategy pada media sosial untuk promosi pariwisata Daerah Istimewa Yogyakarta,” Interak. J. Ilmu Komun., vol. 4, no. 2, pp. 195–201, 2015.
[3] I. G. A. K. Warmayana, “Pemanfaatan digital marketing dalam promosi pariwisata pada era industri 4.0,” Pariwisata Budaya J. Ilm. Agama Dan Budaya, vol. 3, no. 2, pp. 81–92, 2018.
[4] N. S. M. Yanis, R. Hidayat, and H. Lutfie, “Pengaruh Content Marketing Instagram terhadap Customer Engagement,” eProceedings Appl. Sci., vol. 2, no. 1, 2019.
[5] Pemererintah Indonesia 2009, “Undang-Undang Dasar Nomor 10 tahun 2009 tentang Kepariwisataan Pemerintah Pusat, Jakarta,” 2009.
[6] D. Fitroh, Syakir Kamil Ainul Hamid and L. Hakim, “Pengaruh Atraksi Wisata dan Motivasi Wisatawan terhadap Keputusan Berkunjung,” Adm. Bisnis, vol. 42, no. 2, pp. 18–25, 2017.
[7] H. Safitri and D. Kurniansyah, “Analisis Komponen Daya Tarik Wisata di Desa Wisata Cibeusi,” Kinerja 18, vol. 18, no. 4, pp. 497–501, 2021.
[8] G. L. Muharromah and M. K. Anwar, “Pengaruh Atraksi Wisata, Amenitas Dan Aksesibilitas Terhadap Keputusan Berkunjung Pada Objek Wisata Religi Makam Kh. Abdurrahman Wahid,” J. Ekon. dan Bisnis Islam, vol. 3, no. 2, pp. 152–164, 2020, doi: 10.26740/jekobi.v3n2.p152-164.
[9] M. S. Hardina and E. Sudarusman, “Pengaruh harga, lokasi, dan fasilitas terhadap keputusan berkunjung wisata Taman Sari di Yogyakarta,” Cakrawangsa Bisnis J. Ilm. Mhs., vol. 2, no. 1, 2021.
[10] I. Safitri, A. M. Ramdan, and E. Sunarya, “Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan,” J. Ilmu Manaj., vol. 8, no. 3, p. 734, 2020, doi: 10.26740/jim.v8n3.p734-741.
[11] S. Filma and H. Suyuthie, “PENGARUH PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA GREEN HOUSE LEZATTA KABUPATEN AGAM,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 1, no. 2, pp. 72–76, 2020, doi: https://doi.org/10.24036/jkpbp.v1i2.6772.
[12] O. Hapsara and A. Ahmadi, “Analisis Keputusan Berkunjung Melalui Minat Berkunjung: Citra Destinasi Dan Aksesibilitas Pada Geopark Merangin Jambi,” J. Manaj. Terap. dan Keuang., vol. 11, no. 1, pp. 64–76, 2022, doi: 10.22437/jmk.v11i01.14802.
[13] N. Putri, “Puncak Pinus Becici, Destinasi Wisata Alam yang Menyegarkan,” 29 November, 2023. .
[14] Sugiyono, Metode Penelitian Kuantitatif dan Kualitatif. Bandung: Alfabeta, 2017.
[15] Sugiyono, “Metode Penelitian Administrasi,” in Alfabeta, Bandung, vol. 0, no. 0, 2021, p. 90.
[16] D. Fatihudin, Metode Penelitian untuk Ilmu Ekonomi, Manajemen dan Akuntansi, 1st ed. Sidoarjo: Zifatama Publisher, 2015.
[17] M. Riadi, “Populasi dan Sampel Penelitian (Pengertian, Proses, Teknik Pengambilan dan Rumus),” 29 November, 2020. .
[18] A. Nizar Rangkuti, “MENENTUKAN JUMLAH SAMPEL DALAM PENELITIAN,” 12 Februari, 2019. .
[19] S. Arikunto, Metodologi Penelitian Suatu Pendekatan Proposal. 2017.
[20] D. Sugiyono, Metode penelitian kuatintatif , kualitatif dan R & D / Sugiyono. 2018.