Pengaruh Tourist Experience Terhadap Revisit Intention di Istano Basa Pagaruyung

Abstract

The most dominant factor in someone’s return to a tourist attraction is a memorable experience. The purpose of this study is to determine and describe the effect of Tourist Experience at Istano Basa Pagaruyung. This study uses quantitative research with a survey method with a sampling technique using purposive sampling and a sample size of 204 respondents based on the Jacob Cohen formula. The data collection technique in this study used a questionnaire with a Likert scale that had been tested for validity and reliability. The data that has been collected is analyzed using simple linear regression analysis with the help of SPSS (Statistic Product and Service Solution) version 27. The variables focused on in this study are Tourist Experience (variable X) and Revisit Intention (variable Y). The results of the study are Tourist Experience is included in the sufficient category with a mean of 60.02 statistical calculations are in the classification of 53.335-<64.004 has a percentage of 46% and Revisit Intention is included in the sufficient category with a mean of 48.37 statistical calculations in the classification of 43.335-<52.004 has 58%. The study proves that between the two variables there is a significant impact between tourist experience and revisit intention at Istano Basa Pagaruyung by 32% while the rest is influenced by other factors.