Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu Menginap di Hotel Pesona Alam Sangir

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Novella Yolanda Sari
Kurnia Illahi Manvi

Abstract

This research aims to analyze the influence of room facilities on guest satisfaction staying at the Pesona Alam Sangir hotel. This research is quantitative descriptive research with a causal associative method. The method used in sampling is non probability sampling with a purposive sampling technique. The analysis techniques used in this research are validity test, reliability test, quantitative descriptive analysis, assumption test (normality test, linearity test, and coefficient of determination test). The sample used was guests staying at the Pesona Alam Sangir hotel. The results of the research show that: (1) Room facilities are in the quite good category overall with a percentage of (38%), (2) Guest satisfaction is in the quite good category overall with a percentage of (49%), (3) Linear regression test results simply obtained a calculated F value of 686.500 with sig 0.000 <0.05 then regression can be used. This means that room facilities have a significant effect on guest satisfaction. The results of the regression coefficient equation are 0.854 with sig. 0.000 < 0.05, meaning that every increase of 1 unit of room facilities will increase 1 unit of guest satisfaction. Then the R Square value is 0.762. This means that room facilities influence guest satisfaction by 76.2%, while 23.8% are influenced by other factors.

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How to Cite
Sari, N., & Manvi, K. (2023). Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu Menginap di Hotel Pesona Alam Sangir. JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN, 4(2), 159-166. https://doi.org/10.24036/jkpbp.v4i2.69972

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[25] S. Sivakumar, “Application of Howard Sheth model of consumer decision making for the
purchase of a television,” Available SSRN 3899873, 2021.
[26] Y. Zhao, X. Xu, and M. Wang, “Predicting overall customer satisfaction: Big data evidence
from hotel online textual reviews,” Int. J. Hosp. Manag., vol. 76, pp. 111–121, 2019, doi:
https://doi.org/10.1016/j.ijhm.2018.03.017[1] MENTERI PARIWISATA REPUBLIK INDONESIA, PERATURAN MENTERI
PARIWISATA REPUBLIK INDONESIA NOMOR 14 TAHUN 2016 TENTANG PEDOMAN
DESTINASI PARIWISATA BERKELANJUTAN. 2016.
[2] A. Sulastiyono, Manajemen Penyelenggaraan Hotel. Bandung: Alfabeta, 2011.
[3] J. W. C. Wong, I. K. W. Lai, and Z. Tao, “Sharing memorable tourism experiences on
mobile social media and how it influences further travel decisions,” Curr. Issues Tour., vol.
23, no. 14, pp. 1773–1787, Jul. 2020, doi: 10.1080/13683500.2019.1649372.
[4] R. Dianty, Y. Abrian, and R. Surenda, “Pengaruh Memorable Tourism Experience Terhadap
Revisit Intention di Objek Wisata Pantai Air Manis Padang,” Kaji. Pariwisata dan Bisnis
perhotelan, vol. 2, no. 2, pp. 163–169, 2021, doi:
https://doi.org/10.24036/jkpbp.v2i2.27772.
[5] A. M. Munar and J. K. S. Jacobsen, “Motivations for sharing tourism experiences through
social media,” Tour. Manag., vol. 43, pp. 46–54, 2014, doi:
https://doi.org/10.1016/j.tourman.2014.01.012.
[6] J. (Jamie) Kim and D. R. Fesenmaier, “Sharing Tourism Experiences: The Posttrip
Experience,” J. Travel Res., vol. 56, no. 1, pp. 28–40, 2017, doi:
10.1177/0047287515620491.
[7] Y. Hu and S. Xu, “Memorability of a previous travel experience and revisit intention: The
three-way interaction of nostalgia, perceived disappointment risk and extent of change,” J.
Destin. Mark. Manag., vol. 20, 2021, doi: 10.1016/j.jdmm.2021.100604.
[8] O. P. M. Adinda and Y. Abrian, “Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu
Menginap di Favehotel Olo Padang,” J. Pendidik. Tambusa, vol. 6, no. 2, pp. 15104–15112,
2022, doi: https://doi.org/10.31004/jptam.v6i2.4793.
[9] A. Mandić, M. Željko, and L. Kordić, “TOURISM INFRASTRUCTURE ,
RECREATIONAL FACILITIES AND TOURISM DEVELOPMENT Željko Mrnjavac,”
Tour. Hosp. Manag., vol. 24, no. 1, pp. 41–62, 2018, doi:
https://doi.org/10.20867/thm.24.1.12.
[10] R. Bougie and U. Sekaran, Research methods for business: A skill building approach. John
Wiley & Sons, 2019.
[11] D. Sugiyono, Metode penelitian kuatintatif , kualitatif dan R & D / Sugiyono. 2018.
[12] P. D. Sugiyono, Metode Penelitian Bisnis. Pendekatan Kuantitatif, kualitatif dan R & D.
2015.
[13] D. Fatihudin, Metode Penelitian untuk Ilmu Ekonomi, Manajemen dan Akuntansi, 1st ed.
Sidoarjo: Zifatama Publisher, 2015.
[14] B. Schmitt, Experience Marketing : Concepts , Frameworks and Consumer Insights By
Bernd Schmitt, vol. 5, no. 2. Columbia Business School, Columbia University, New York,
NY 10027, USA, bhs1@columbia.edu, 2011.
[15] R. Donovan and A. Fadillah, “Pengaruh Kualitas Pelayanan, Lokasi dan Harga Terhadap
Kepuasan Pelanggan Hotel 101 Suryakencana Bogor,” J. Ilm. Pariwisata Kesatuan, vol. 1,
no. 1, 2020.
[16] S. Y. Atmanegara, D. Cahyono, N. Qomariah, and A. Sanosra, “Pengaruh kualitas
pelayanan, citra perusahaan, dan lokasi terhadap kepuasan konsumen Hotel Ijen View
Bondowoso,” J. Sains Manaj. Dan Bisnis Indones., vol. 9, no. 1, pp. 79–89, 2019.
166
[17] A. Dedy and Y. Alfandi, “Pengaruh kualitas pelayanan dan fasilitas hotel terhadap kepuasan
pelanggan di sari ater hot springs resort ciater,” J. Sains Manaj., vol. 4, no. 1, pp. 18–25,
2022.
[18] J. A. Rewa, “Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di
Hotel Grand Aquila Bandung,” Almana J. Manaj. dan Bisnis, vol. 3, no. 3, pp. 576–584,
2019.
[19] Y. Miranti and Y. Yuliana, “Pengaruh Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu
Menginap Di Hotel Pangeran Beach Padang,” J. Pendidik. dan Kel., vol. 12, no. 1, pp. 42–
52, 2020, doi: https://doi.org/10.24036/jpk/vol12-iss01/751.
[20] N. Arianto and J. Muhammad, “Pengaruh fasilitas dan pelayanan terhadap kepuasan
pengunjung pada hotel dharmawangsa,” J. Semarak, vol. 1, no. 1, pp. 107–115, 2018.
[21] M. Baiti, “Pengaruh lokasi, harga dan fasilitas hotel terhadap keputusan menginap
pelanggan,” pp. 47–58, 2018.
[22] W.-Y. Chen, K.-C. Wang, H.-F. Luoh, J.-F. Shih, and Y.-S. You, “Does a Friendly Hotel
Room Increase Senior Group Package Tourists’ Satisfaction? A Field Experiment,” Asia
Pacific J. Tour. Res., vol. 19, no. 8, pp. 950–970, Aug. 2014, doi:
10.1080/10941665.2013.833123.
[23] M. V. Kobyak and I. E. Lvovna, “The competitiveness of hotel facilities. Theory and
practice,” Organization, vol. 6, no. 2, p. 12, 2015.
[24] J. A. Howard and J. N. Sheth, “The theory of buyer behavior,” New York, vol. 63, p. 145,
1969.
[25] S. Sivakumar, “Application of Howard Sheth model of consumer decision making for the
purchase of a television,” Available SSRN 3899873, 2021.
[26] Y. Zhao, X. Xu, and M. Wang, “Predicting overall customer satisfaction: Big data evidence
from hotel online textual reviews,” Int. J. Hosp. Manag., vol. 76, pp. 111–121, 2019, doi:
https://doi.org/10.1016/j.ijhm.2018.03.017.

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