Pengaruh Penerapan Sapta Pesona Terhadap Kepuasan Wisatawan di Lokasi Wisata Taman Muko-Muko Kecamatan Tanjung Raya Kabupaten Agam
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May 2, 2023
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Abstract
This research was conducted of dissatisfaction of tourists at Taman Muko-Muko who are influenced by the application of sapta pesona. This research aims to: 1) Know the Effect of Sapta Pesona Application on Tourist Satisfaction Visiting Muko-Muko Park, 2) Describe the Application of Sapta Pesona in Muko-Muko Park 3) Describe Tourist Satisfaction Visiting Muko-Muko Park. Research type is quantitative research with a causal associative approach. This research was carried out at the Muko-Muko Park tourist attraction, Tanjung Raya District, Agam Regency. The research population was tourists who had visited the Muko-Muko Park tourist attraction from January to June 2022 with a total of 6135 people. Selection of research samples using incidental sampling with a total sample of 84 people. Data collection uses a Likert Scale model questionnaire that has been tested for validity and reliability. The data analysis technique used simple linear regression analysis which was processed using the help of the SPSS version 22.00 program. The results showed that 1) there was a significant effect of the application of Sapta Pesona on tourist satisfaction of 29.8%, 2) the application of Sapta Pesona was in a good category with a level achievement score of 82.85% of the ideal score, 3) Tourist Satisfaction is in a good category with an achievement score of 83.68% of the ideal score.
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How to Cite
Wahyuni, H., Suyuthie, H., & Kasmita, K. (2023). Pengaruh Penerapan Sapta Pesona Terhadap Kepuasan Wisatawan di Lokasi Wisata Taman Muko-Muko Kecamatan Tanjung Raya Kabupaten Agam. JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN, 4(1), 54-62. https://doi.org/10.24036/jkpbp.v4i1.61272
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[2] R. S. N. Wafa, “Analisis Tingkat Kepuasan Pengunjung Objek Wisata Dreamland Kecamatan Ajibarang Kabupaten Banyumas,” Epository.Iainpurwokerto.Ac.Id, vol. 25, p. 25, 2017.
[3] Suci Sandi Wachyuni1 and K. Wiweka2, “KEPUASAN WISATAWAN DALAM PENGGUNAAN E-COMMERCE AGODA DALAM PEMESANAN HOTEL,” J. Tour. Destin. attraktion, vol. 8, no. 1, pp. 61–70, 2020, doi: https://doi.org/10.35814/tourism.v8i1.1366.
[4] D. Sterchele, “Memorable tourism experiences and their consequences: An interaction ritual (IR) theory approach,” Ann. Tour. Res., vol. 81, p. 102847, 2020, doi: https://doi.org/10.1016/j.annals.2019.102847.
[5] Y. Abrian and A. Adrian, “The Effect of Customer Experience on Repurchase Intention with Variety Seeking as Variable Moderation at 4-Star Hotels,” J. Pendidik. Teknol. Kejuru., vol. 4, no. 3, pp. 75–79, 2021, doi: https://doi.org/10.24036/jptk.v4i3.21723.
[6] R. Setiawan and D. A. Kurniawan, “Analisis Tourist Experience Terhadap Revisit Intention pada Objek Wisata Air Panas Se Kabupaten Garut,” Bus. Innov. Entrep. J., vol. 1, no. 3, pp. 175–180, 2019, doi: 10.35899/biej.v1i3.70.
[7] N. P. Afifah and Y. Abrian, “Pengaruh Customer Experience Terhadap Repurchase Intention Pada Coffe Shop V-COFFEE di Kota Padang,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 2, no. 2, pp. 143–149, 2021, doi: https://doi.org/10.24036/jkpbp.v2i2.26972.
[8] W. R. Situmorang, E. S. Rini, and B. K. F. Sembiring, “The Effect of Social Media, Servicescape and Customer Experience on Revisit Intention with The Visitor Satisfaction as an Intervening Variables in The Tree House on Tourism Habitat Pamah Semelir Langkat Regency,” Int. J. Res. Rev., vol. 7, no. 2, 2020, [Online]. Available: www.ijrrjournal.com.
[9] J. W. C. Wong, I. K. W. Lai, and Z. Tao, “Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions,” Curr. Issues Tour., vol. 23, no. 14, pp. 1773–1787, Jul. 2020, doi: 10.1080/13683500.2019.1649372.
[10] B. Yang, Y. Liu, Y. Liang, and M. Tang, “Exploiting user experience from online customer reviews for product design,” Int. J. Inf. Manage., vol. 46, pp. 173–186, 2019, doi: https://doi.org/10.1016/j.ijinfomgt.2018.12.006.
[11] E. Sthapit, P. Björk, D. N. Coudounaris, and J. Jiménez-Barreto, “Memorable Halal Tourism Experience and Its Effects on Place Attachment,” Int. J. Hosp. Tour. Adm., pp. 1–27, Oct. 2022, doi: 10.1080/15256480.2022.2135666.
[12] Sugiyono, “Metode Penelitian Administrasi,” in Alfabeta, Bandung, vol. 0, no. 0, 2021, p. 90.
[13] B. Sumargo, Teknik Sampling, 1st ed. Jakarta: UNJ Press, 2020.
[14] J. F. Hair, A. H. Money, P. Samouel, and M. Page, “Research Methods for Business,” Educ. + Train., vol. 49, no. 4, pp. 336–337, Jan. 2007, doi: 10.1108/et.2007.49.4.336.2.
[15] J. F. Hair, Multivariate Data Analysis. Georgia, USA: Kennesaw State University, 2009.
[16] Aditia Heriyantara, K. Kasmita, and Waryono Waryono, “Pengelolaan Sapta Pesona di Objek Wisata Pantai Padang,” J. Home Econ. Tour., vol. 10, no. 3, 2015, [Online]. Available: http://ejournal.unp.ac.id/index.php/jhet/issue/view/627.
[17] T. Sugiarti and M. Fikri, “Tingkat Kepuasan Wisatawan terhadap Sapta Pesona Wisata Air Terjun Sedudo,” J. Ekon. Pertan. dan Agribisnis, vol. 5, no. 1, pp. 245–256, 2021, doi: 10.21776/ub.jepa.2021.005.01.23.
[18] W. S. Astini and H. Suyuthie, “Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 2, no. 2, pp. 116–126, 2021, doi: https://doi.org/10.24036/jkpbp.v2i2.29372.
[19] L. Eva and K. Kasmita, “Pengaruh Service Quality Terhadap Kepuasan Tamu Menginap di UNP Hotel & Convention,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 2, no. 1, pp. 59–66, 2021, doi: https://doi.org/10.24036/jkpbp.v2i1.26072.
[20] U. Walter, B. Edvardsson, and Å. Öström, “Drivers of customers’ service experiences: A study in the restaurant industry,” Manag. Serv. Qual., vol. 20, no. 3, pp. 236–258, 2010, doi: 10.1108/09604521011041961.
[21] F. Tjiptono and G. Chandra, “Service, Quality & Satisfaction,” in Edisi 4, 2011.
[22] N. U. Pangat, “Pengaruh Program Sapta Pesona Dan Fasilitas Terhadap Tingkat Kunjungan Wisatawan Pada Objek Wisata,” vol. 5, no. 3, pp. 68–77, 2021.
[23] I. M. B. Wisnawa, “Sekolah Tinggi Pariwisata Triatma Jaya ISSN : 288-815 47Jurnal Perhotelan dan Pariwisata Januari- Juni 2020, Vol.10 No.1 halaman ǀ PERSEPSI WISATAWAN BALI TERHADAP SAPTA PESONA, SUSTAINABILITY DAN KEPUASAN BERWISATA DI THAILAND,” J. Perhotelan dan Pariwisata, vol. 8, no. 75, pp. 147–154, 2020.
[24] L. Nasution, S. Anom, and A. Karim, “Pengaruh Program Sapta Pesona Dan Fasilitas Terhadaptingkat Kunjungan Objek Wisata T-Gardendi Kecamatan Deli Tua Kabupaten Deli Serdang,” J. Darma Agung, vol. 28, no. 2, p. 211, 2020, doi: 10.46930/ojsuda.v28i2.627.
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[26] L. . Schiffman, L.G., & Kanuk, Consumer Behaviour. Pearson Prentice Hall, 2010.
[27] Mega Sepriyanti Gede, “Pengaruh Penerapan Sapta Pesona terhadap Kepuasan Pengunjung di Pantai Istana Amal Kabupaten Penajam Paser Utara,” J. Kaji. dan Terap. Pariwisata, vol. 2, no. 2, pp. 9–17, 2022, doi: 10.53356/diparojs.v2i2.53.
[28] E. Nurwati and L. Fitri, “Pengaruh Produk Dan Sapta Pesona Terhadap Kepuasan Pengunjung Di Kawasan Kota Tua Jakarta,” Eduturisma, vol. 3, no. 2, pp. 58–66, 2019.