Kepuasan Pengunjung Pada Fasilitas Wisata di Daya Tarik Wisata Safari Lagoi Bintan Kepulauan Riau
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May 2, 2023
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Abstract
This research was purposed to describe level of visitor satisfaction at the Safari Lagoi Bintan from indicators: suitability of expectations, revisit intention, and willingness to recommend. The type of this research is descriptive with quantitative data using survey methods. The research was conducted at the Safari Lagoi Bintan, Riau Islands. The population in this research was 9,297 visitors who visited Safari Lagoi Bintan from November 2021-April 2022. The results of this study indicate that: 1) The level of satisfaction about facilities on the suitability of expectations indicators is categorized as satisfied for domestic and foreign visitors, with a score of 4.13 and 4.08; 2) the level of satisfaction on revisit intention indicator is categorized as satisfied for domestic and foreign visitors with a score of 4.15 and 3.96; 3) the level of satisfaction on willingness to recommend indicator is at very satisfied category for domestic visitors, with a score 4.23 and satisfied for foreign visitors with a score of 4.16.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Kartini, M., Abrian, Y., & Wulansari, N. (2023). Kepuasan Pengunjung Pada Fasilitas Wisata di Daya Tarik Wisata Safari Lagoi Bintan Kepulauan Riau. JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN, 4(1), 45-53. https://doi.org/10.24036/jkpbp.v4i1.50972
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[2] A. Astriecia, “Kepuasan Pengunjung Museum Pusat TNI AD Dharma Wiratama Serta Konsep Pengembangannya,” Gadjah Mada J. Tour. Stud., vol. 1, no. 1, pp. 45–54, 2018.
[3] M. Zaenuri, Perencanaan Strategis Kepariwisataan Daerah Konsep dan Aplikasi. Yogyakarta: e-Gov Publishing, 2012.
[4] A. Y. Putra and H. Suyuthie, “Persepsi Pengunjung tentang Fasilitas Daya Tarik Wisata Pantai Sako di Kota Padang,” J. Pendidik. Tambusai, vol. 6, no. 1, pp. 2833–2839, 2022.
[5] A. R. Fajrin, G. Wijayanto, and S. Endang Kornita, “Pengaruh Fasilitas dan Muara Takus Pengaruh Fasilitas dan Lokasi terhadap Kepuasan dan Minat Berkunjung Kembali Wisatawan Candi Muara Takus Kecamatan XIII Koto Kampar Kabupaten Kampar,” J. Ekon. KIAT, vol. 32, no. 1, pp. 40–47, 2021.
[6] M. Baiti, “Pengaruh lokasi, harga dan fasilitas hotel terhadap keputusan menginap pelanggan,” pp. 47–58, 2018.
[7] X. Zhang, C. Ryan, and J. Cave, “Residents, their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing,” Tour. Manag., vol. 52, pp. 416–429, 2016, doi: https://doi.org/10.1016/j.tourman.2015.07.006.
[8] A. Wedi and Y. Abrian, “Pengaruh Fasilitas Terhadap Kepuasan Tamu Menginap Di Hannah Hotel Syariah Painan,” J. Pendidik. Dan Kel., vol. 11, no. 1, p. 68, 2019, doi: 10.24036/jpk/vol11-iss1/582.
[9] D. J. Priansa and R. Somad, Manajemen Supervisi dan Kepemimpinan Kepala Sekolah. Bandung: Alfabeta, 2014.
[10] L. N. Kartika, “MOTIVASI DAN PERILAKU WISATAWAN GENERASI MUDA SAAT BERWISATA DI YOGYAKARTA,” J. Ris. Manaj. dan Bisnis, pp. 47–58, 2019, doi: http://dx.doi.org/10.21460/jrmb.2018.131.303.
[11] N. P. Afifah and Y. Abrian, “Pengaruh Customer Experience Terhadap Repurchase Intention Pada Coffe Shop V-COFFEE di Kota Padang,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 2, no. 2, pp. 143–149, 2021, doi: https://doi.org/10.24036/jkpbp.v2i2.26972.
[12] C.-K. Pai, Y. Liu, S. Kang, and A. Dai, “The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention,” Sustainability, vol. 12, no. 16. 2020, doi: 10.3390/su12166592.
[13] W. R. Situmorang, E. S. Rini, and B. K. F. Sembiring, “The Effect of Social Media, Servicescape and Customer Experience on Revisit Intention with The Visitor Satisfaction as an Intervening Variables in The Tree House on Tourism Habitat Pamah Semelir Langkat Regency,” Int. J. Res. Rev., vol. 7, no. 2, 2020, [Online]. Available: www.ijrrjournal.com.
[14] F. Tjiptono, Service, Quality & Satisfaction. Edisi 3. Yogyakarta: Andi, 2014.
[15] Donni Juni Priansa, Perilaku Konsumen dalam Persaingan Bisnis Kontemporer. Bandung: Alfabeta, 2017.
[16] B. Seetanah and V. Teeroovengadum, “Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter?,” J. Hosp. Tour. Res., vol. 44, no. 1, pp. 134–148, 2020.
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[18] Sugiyono., Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta, 2016.
[19] lagza L. Putri, “Analisa Kesesuaian Harapan dan Persepsi Pengguna (Mahasiswa Sejarah) Mengenai Kualitas Layanan Arsip Berdasarkan Lima (5) Dimensi Kualitas Jasa (Servqual) di Badan Perpustakaan dan Kearsipan Provinsi Jawa Timur,” J. Ilm. Univ. Airlangga, vol. 3, no. 3, p. 25, 2014.
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[21] W. S. Astini and H. Suyuthie, “Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 2, no. 2, pp. 116–126, 2021, doi: https://doi.org/10.24036/jkpbp.v2i2.29372.
[22] B. S. Nuraeni, “Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjung Ulang Wisatawan Museum Ranggawarsita Semarang,” J. Bisnis Strateg., vol. 23, no. 1, pp. 1–20, 2014.
[23] E. Sthapit, P. Björk, D. N. Coudounaris, and J. Jiménez-Barreto, “Memorable Halal Tourism Experience and Its Effects on Place Attachment,” Int. J. Hosp. Tour. Adm., pp. 1–27, Oct. 2022, doi: 10.1080/15256480.2022.2135666.
[24] D. Sterchele, “Memorable tourism experiences and their consequences: An interaction ritual (IR) theory approach,” Ann. Tour. Res., vol. 81, p. 102847, 2020, doi: https://doi.org/10.1016/j.annals.2019.102847.
[25] A. M. Elshaer and A. M. Marzouk, “Memorable tourist experiences: the role of smart tourism technologies and hotel innovations,” Tour. Recreat. Res., pp. 1–13, Jan. 2022, doi: 10.1080/02508281.2022.2027203.
[26] N. Qomariah, Pentingnya Kepuasan dan Loyalitas Pengunjung (Studi Pengaruh Customer Value, Brand Image, dan Atribut Produk Terhadap Kepuasan dan Loyalitas Pengunjung Pariwisata Pantai). Jember: CV Pustaka Abadi, 2020.
[27] J. Meijerink and E. Schoenmakers, “Why are online reviews in the sharing economy skewed toward positive ratings ? Linking customer perceptions of service quality to leaving a review of an Airbnb stay,” J. Tour. Futur., vol. 7, no. 1, pp. 5–19, 2021, doi: https://doi.org/10.1108/JTF-04-2019-0039.
[28] S. Chatterjee, R. Chaudhuri, D. Vrontis, and A. Thrassou, “The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK,” Int. J. Organ. Anal., vol. ahead-of-print, no. ahead-of-print, Jan. 2021, doi: 10.1108/IJOA-02-2021-2627.
[29] A. Ahani et al., “Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels,” J. Retail. Consum. Serv., vol. 51, pp. 331–343, 2019, doi: https://doi.org/10.1016/j.jretconser.2019.06.014.
[30] Y. Wardi, A. Abror, and O. Trinanda, “Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM),” Asia Pacific J. Tour. Res., vol. 23, no. 5, pp. 463–472, May 2018, doi: 10.1080/10941665.2018.1466816.