Pengaruh Fasilitas Wisata Terhadap Kepuasan Pengunjung di Daya Tarik Wisata Buper Guak Lago Kabupaten Lima Puluh Kota
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
The background of the research is that there are several phenomena regarding visitor satisfaction and complaints about existing facilities. The purpose of this study was to see the effect of tourist facilities on visitor satisfaction at Buper Guak Lago. This is associative research with a survey method. The population in this study were visitors who had visited in the last 6 months, with a sample size of 70 people. Collecting research data with an adapted questionnaire that has gone through valid and reliable tests. Data analysis using linear regression analysis. In the results of research on 70 samples, Tourist Facilities (X) as a whole 50% in the good category. Visitor Satisfaction (Y) as a whole shows a percentage of 31.4% in the good enough category. It can be concluded that the results of the regression test, simple linear number f count 26.571 with sig 0.000 <0.05 regression model, can be used. This means that the Tourist Attraction Facility variable (X) has an effect on. the visitor satisfaction variable (Y) then Ha is accepted and Ho is rejected. And the results of the coefficient of determination test obtained R square 0.281 which means that the Tourist Object Facility (X) and Visitor Satisfaction (Y) are 28.1% while 71.9% is influenced by other factors
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
[2] M. Indrasari, Pemasaran dan Kepuasan Pelanggan, 1st ed. Surabaya: Unitomo Press, 2019.
[3] F. Tjiptono and G. Chandra, “Service, Quality & Satisfaction,” in Edisi 4, 2011.
[4] O. P. M. Adinda and Y. Abrian, “Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu
Menginap di Favehotel Olo Padang,” J. Pendidik. Tambusa, vol. 6, no. 2, pp. 15104–15112,
2022, doi: https://doi.org/10.31004/jptam.v6i2.4793.
[5] A. Y. Putra and H. Suyuthie, “Persepsi Pengunjung tentang Fasilitas Daya Tarik Wisata Pantai
Sako di Kota Padang,” J. Pendidik. Tambusai, vol. 6, no. 1, pp. 2833–2839, 2022.
[6] P. Kotler and K. L. Keller, MarkKotler, P., & Keller, K. L. (2016). Marketing Management.
Global Edition (Vol. 15E). https://doi.org/10.1080/08911760903022556eting Management,
vol. 15E, no. 4. 2016.
[7] C. H. Lovelock and J. Wirtz, “Services marketing: People, technology, strategy,” 2004.
[8] W. H. Rosita, Marhanah Sri, “Pengaruh Fasilitas Wisata Dan Kualitas Pelayanan Terhadap
Kepuasan Pengunjung Di Taman Margasatwa Ragunan Jakarta,” J. Manaj. Resort dan Leis.,
vol. 13, no. 1, 2016, doi: 10.17509/jurel.v13i1.2134.
[9] K. L. Kotler, Philip & Keller, Marketing Management, 15th ed. 2016.
[10] O. A. Yoety, Ekonomi pariwisata: introduksi, informasi, dan aplikasi. Jakarta: kompas, 2008.
92
[11] M. Ansori and S. Iswati, Metode Penelitian Kuantitatif, 1st ed. Surabaya: University Press
Airlangga, 2017.
[12] D. Sugiyono, Metode penelitian kuatintatif , kualitatif dan R & D / Sugiyono. 2018.
[13] J. F. Hair, Multivariate Data Analysis. Georgia, USA: Kennesaw State University, 2009.
[14] M. Baiti, “Pengaruh lokasi, harga dan fasilitas hotel terhadap keputusan menginap pelanggan,”
pp. 47–58, 2018.
[15] P. Pasaribu, Y. Abrian, and D. Anggriani, “DOES THE PHYSICAL EVIDENCE
INFLUENCE THE DECISION TO STAY AT THE BOUTIQUE HOTEL , PADANG ?,” in
International Conference on Culinary, Fashion, Beauty, and Tourism, 2018, no. 1, pp. 428–
431, [Online]. Available: http://tourismconference.fpp.unp.ac.id/?p=469.
[16] J. N. Weru and J. M. Njoroge, “Investigating the influence of business events experience on
international visitors’ perceived destination image: The case of Kenya,” J. Conv. Event Tour.,
vol. 22, no. 5, pp. 384–406, 2021, doi: 10.1080/15470148.2021.1895017.
[17] A. Stavrianea and I. Kamenidou, “Memorable tourism experiences, destination image,
satisfaction, and loyalty: an empirical study of Santorini Island,” EuroMed J. Bus., vol. 17, no.
1, pp. 1–20, 2022, doi: 10.1108/EMJB-10-2020-0106.
[18] U. Suhud, H. Utami, and E. P. Candra, “A study of tourists’ satisfaction in the context of
textile-based tourism destination,” IBIMA Bus. Rev., vol. 2021, 2021, doi:
10.5171/2021.568693.
[19] R. Dianty, Y. Abrian, and R. Surenda, “Pengaruh Memorable Tourism Experience Terhadap
Revisit Intention di Objek Wisata Pantai Air Manis Padang,” Kaji. Pariwisata dan Bisnis
perhotelan, vol. 2, no. 2, pp. 163–169, 2021, doi: https://doi.org/10.24036/jkpbp.v2i2.27772.
[20] H. H. Shin, J. Kim, and M. Jeong, “Memorable tourism experience at smart tourism
destinations: Do travelers’ residential tourism clusters matter?,” Tour. Manag. Perspect., vol.
46, 2023, doi: 10.1016/j.tmp.2023.101103