Pengaruh Promosi Terhadap Keputusan Tamu Menginap di Kyriad Hotel Bumiminang Kota Padang
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Aug 31, 2022
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Abstract
This research is a follow-up of the importance of recent promotional efforts on guests' decisions to choose to stay at hotels, this research is causal associative research. The sample in this study was 100 guests using a non-probability sampling technique. Data collection techniques by distributing questionnaires with as many as 30 statements. Furthermore, the data is processed using a simple linear regression analysis technique. The results of testing the hypothesis obtained the value of R Square with the number 0.092 which means that there is an influence of the promotion variable and the stay decision variable with a number of 9.2% and then 90.8% is influenced by other factors. regression coefficient 0.456 with Sig 0.002 < 0.05. This means that each increase of 1 promotion unit can increase 0.456 units of Stay Decision
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Yaldi, B., Suyuthie, H., & Wulansari, N. (2022). Pengaruh Promosi Terhadap Keputusan Tamu Menginap di Kyriad Hotel Bumiminang Kota Padang. JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN, 3(2), 119-124. https://doi.org/10.24036/jkpbp.v3i2.38172
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[3] A. Sulastiyono, Manajemen Penyelenggaraan Hotel. Bandung: Alfabeta, 2011.
[4] P. and G. A. Kotler, Principle of Marketing, Global. New Jersey: Pearson, 2017.
[5] K. Amstrong Gary, Dasar-dasar Pemasaran, 9th ed. Jakarta: Erlangga, 2016.
[6] P. Kotler and K. L. Keller, MarkKotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15E). https://doi.org/10.1080/08911760903022556eting Management, vol. 15E, no. 4. 2016.
[7] j. and M. Mowen, Perilaku konsumen. Jakarta: Erlangga, 2012.
[8] S. Filma and H. Suyuthie, “PENGARUH PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA GREEN HOUSE LEZATTA KABUPATEN AGAM,” J. Kaji. PARIWISATA DAN BISNIS PERHOTELAN, vol. 1, no. 2, pp. 72–76, 2020, doi: https://doi.org/10.24036/jkpbp.v1i2.6772.
[9] N. Widyastuti and Y. Abrian, “Analisis bauran pemasaran di hotel pangeran beach padang,” J. Pendidik. Dan Kel., vol. 10, no. 1, pp. 29–38, 2018, doi: https://doi.org/10.24036/jpk/vol10-iss1/504.
[10] K. Ahmad, “Pengaruh Promosi terhadap Keputusan Pembelian Konsumen pada Nichol Coffee,” Manaj. Ekon. dan Bisnis, vol. 1, 2016.
[11] D. Sugiyono, Metode penelitian kuatintatif , kualitatif dan R & D / Sugiyono. 2018.
[12] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta. 2018.
[13] Desmala Sari, A. H. G. Kusumah, and Sri Marhanah, “Analisis Faktor Motivasi Wisatawan Muda Dalam Mengunjungi Destinasi Wisata Minat Khusus,” J. Indones. Tour. Hosp. Recreat., vol. 1, no. 2, pp. 11–22, 2018, doi: https://doi.org/10.17509/jithor.v1i2.13762.
[14] J. R. Hanaysha, “An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market,” PSU Res. Rev., vol. 2, no. 1, pp. 7–23, Jan. 2018, doi: 10.1108/PRR-08-2017-0034.
[15] J. R. Hanaysha, “Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator,” Int. J. Inf. Manag. Data Insights, vol. 2, no. 2, p. 100102, 2022, doi: https://doi.org/10.1016/j.jjimei.2022.100102.
[16] H. Mappesona, K. Ikhsani, and H. Ali, “Customer Purchase Decision Model , Supply Chain Management and Customer Satisfaction : Product Quality and Promotion Analysis,” Int. J. Supply Chain Manag., vol. 9, no. 1, pp. 592–600, 2020.
[17] Y. Abrian, A. Adrian, and R. Surendra, “Analysis of Factors Affecting Guest Decision in Purchase of Room Service in Hotel ‘Grand Inna Padang,’” J. Bus. Hosp. Tour., vol. 5, no. 2, pp. 193–200, 2019, doi: http://dx.doi.org/10.22334/jbhost.v5i2.165.
[18] D. Rachmawati, S. Shukri, S. M. F. Azam, and A. Khatibi, “Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia,” Manag. Sci. Lett., vol. 9, no. 9, pp. 1341–1348, 2019, doi: 10.5267/j.msl.2019.5.016.
[19] P. Pasaribu, Y. Abrian, and D. Anggriani, “DOES THE PHYSICAL EVIDENCE INFLUENCE THE DECISION TO STAY AT THE BOUTIQUE HOTEL , PADANG ?,” in International Conference on Culinary, Fashion, Beauty, and Tourism, 2018, no. 1, pp. 428–431, [Online]. Available: http://tourismconference.fpp.unp.ac.id/?p=469.